BYD will push high-end brands next year
On August 30, after the release of BYD's mid-year report, BYD held a conference call with investors, which revealed a lot of information, including the current order reaching 4-5 months, and the launch of the fifth-generation DM-i technology in 2024. And thinking about BYD's subsidy withdrawal next year.
Regarding BYD's production and sales, it is reported that BYD currently has orders for 700,000 units. The delivery time for new cars is April to May, and the monthly production capacity still cannot keep up with the new orders every month. In August, the number of deliveries was affected by power cuts and the epidemic, but it is expected to increase from July. Not long after the seal was launched and mass-produced, there was a lot of pressure on delivery due to the epidemic and power cuts. So far, more than 1,000 units have been delivered, which will be greatly improved after two months of climbing.
For the industry, BYD estimates that China's entire new energy market will sell 9-10 million vehicles next year. Next year, the new energy subsidies will decline. BYD will reduce the annual raw material procurement cost by 3-5% due to the increase in sales volume. It is estimated that a 5% reduction next year will offset the decline in subsidies next year. In terms of profit, the depreciation and amortization cost of a single vehicle will decrease after the production capacity is released, and the profit margin will gradually increase every month.
In terms of external battery supply, BYD's main production capacity will be supplied internally in 2023, and a smaller proportion will be supplied externally. In 2024, the proportion of external supply will further increase.
In terms of technology, BYD will launch high-end brands and models in 2023, which are expected to reach a price of one million yuan; high-end intelligent assisted driving will be launched in 2023, and the fifth-generation DM-i technology will be launched in 2024.
In terms of overseas market development, BYD will take Europe as one of the main overseas markets in the future, and Chinese brands in Southeast Asia will also have advantages. In the United States, the latest subsidy bill has a greater impact after the introduction. If BYD insists on this policy, BYD will pay more attention to other overseas markets and consider temporarily abandoning the US market, and other overseas markets are also large enough.